Sep 132013

New Mexico Supreme Court sides with Pornotopia Film Festival and Free Speech

Albuquerque, NM (September 12, 2013) – Pornotopia Film Festival won. The NM State Supreme Court decided in a 4-1 decision that The Guild Cinema & Self Serve Sexuality Resource Center have a right to host Pornotopia Film Festival. The court was clear: hosting one erotic film festival, on one weekend of the year does not make the Guild an “adult amusement establishment,” just like a club that plays jazz music once a year would not become a “jazz club.” This ruling guarantees that Self Serve and The Guild Cinema can carry out their festival without fearing that free speech will be abridged. Self Serve is already planning the next PORNOTOPIA UNCENSORED festival for November 1st, 2013.

The Pornotopia Film Festival was a well-attended film festival in Albuquerque from 2007 to 2009. As Director & Self Serve Co-Owner Matie Fricker explains, “Despite its controversy, Pornotopia has received overwhelming community support for being a festival whose aim is to change the way people see sexuality portrayed in film.” She adds, “Much like the environment at our shop Self Serve, Pornotopia featured films promoting a positive, educational and empowering erotic experience.”

In 2008, the Guild Cinema was cited with a zoning violation for showing an erotic film. Today the state’s highest court reversed that citation. In overturning the lower courts’ ruling, the Supreme Court concluded, “Because the Guild engaged in only occasional showings of adult films, the Guild is not an adult amusement establishment as defined in the Albuquerque Code of Ordinances…”

Self Serve thanks to the ACLU of New Mexico, the Guild Cinema, supportive Nob Hill neighbors and all the volunteers who helped create Pornotopia Film Festival. About Self Serve: Self Serve is a woman-owned sexuality resource center & boutique. In a culture where sex is sensationalized and unrealistically represented in the media, we offer a space that is frank, honest and friendly. Our compassionate and non-judgemental sex educators give you the space to ask the questions that make other people blush. Self Serve offers bodysafe toys, intimate lubricants, natural skin care, locally made gifts, books, dvds, classes and private events.


Contact: Molly Adler

Self Serve: 505-265-5815

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I’ve been to this festival, and spent time with both Matie and Molly (owners of Self Serve) as well as the wonderful Pornotopia volunteers. Pornotopia is where I first saw glimpses of Crash Pad Series, Chemistry, Silken Sleeves and other wonderful, sex positive and ethical clips clips of pornography. I’m heartbroken to hear that it must be postponed due to city regulations and their inability to find a space. Please support Self Serve and their other events, and if you have a space to host Pornotopia, please pass it on!


Erotic film festival once again finds itself at odds with city zoning codes.

Albuquerque, N.M . – Self Serve Sexuality Resource Center and the volunteer organizers of the Fourth Annual Pornotopia film festival regret to announce that this year’s celebration of erotic film is being postponed indefinitely. The City of Albuquerque’s highly restrictive zoning regulations have effectively banned the festival from all potential venues, despite all efforts by the planning committee to find a suitable location within city limits.

In protest over Albuquerque’s blatant attempts to censor films protected by the First Amendment, Self Serve announces Pornotopia CENSORED: Cirque de Sex, a live celebration of eroticism, sensuality and the joys of free speech.

Cirque de Sex will feature performances by September Smith, Cookie Fortune, the Gender Offenders, Burlesque Noir, Saywut, a sneak peak at Pornotopia 2010 and more! The show will be followed by a dance party.

The show will be held November 6 at 8 pm at the Sunshine Theater, 120 Central Ave SW, in Albuquerque, New Mexico. Tickets are $10 – $20 sliding scale and will be available at Self Serve in advance.

The Pornotopia Film Festival has been an influential force over the last three years in changing what is viewed as sexy. “Mainstream porn fosters a culture of shame and unrealistic ideas about sex and our bodies,” says Matie Fricker, Self Serve co-owner and festival director. “Much like the environment at Self Serve, Pornotopia features films promoting a positive, educational and empowering erotic experience.”

Self Serve co-owner Molly Adler points out, “ If there is no room for these films to be seen, how will people’ s perception of sexuality ever change? The films slated for Pornotopia 2010 deserve to be seen. The festival is ready to go; we just need a screen to call home.”

Pornotopia has not been canceled. The organizers are currently searching for a proper venue outside the city of Albuquerque.

For more information, please contact Matie or Molly at Self Serve.
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Contact: Matie Fricker,, 505-265-5815

About Self Serve
Self Serve is a fun and welcoming adult retail store and sex education center. Through its store, Web site and special events, Self Serve provides opportunities for all people to learn about sexuality and their bodies while shopping for high-quality pleasurable products. Self Serve supports women, LGBT people and anyone seeking healthy, positive sexual attitudes and perspectives, and sensual pleasure in everyday life.